Interesting Statistics
- 66% of Americans use online local search
- 61% of local searches result in purchases (TMP / comScore)
- 74% of internet users perform local searches (Kelsey Group)
- 73% of online activity is related to local content (Google)
- 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
- 80% of budgets are spent within 50 miles of the home (DMA / proprietary)
- 54% of Americans have substituted the internet and local search for phone books (comScore networks)
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