Interesting Statistics

  • 66% of Americans use online local search


  • 61% of local searches result in purchases (TMP / comScore)


  • 74% of internet users perform local searches (Kelsey Group)


  • 73% of online activity is related to local content (Google)


  • 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)


  • 80% of budgets are spent within 50 miles of the home (DMA / proprietary)


  • 54% of Americans have substituted the internet and local search for phone books (comScore networks)



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