In order to be found on the internet, you have to optimize your website for the search engines according to your business focus. If your website is not built in the “correct” way it will not rank well. More often than not, we even see websites that are being penalized because of having negative factors.
Keyword Research
Keyword phrase analysis is performed across all of the major search engines. We optimize for the keywords that are important to your business and that mean revenue. We also look for the ―hidden gems or long tail phrases that are overlooked and have high potential to bring relevant customers to your web site.
Our keyword analysis strategy determines which words will bring the most desired results, while reverse metrics and competitive analysis help to deliver the best possible keywords for your particular line of business.
We analyze every possible industry vertically to uncover the most heavily searched and targeted keyword phrases that will drive the highest amount of targeted traffic to your site. We use a variety of tools to analyze and determine the most beneficial keyword phrases to position your website on the search engines that will best assist you in reaching your long and short term goals.
Website Analysis
We perform a thorough analysis of your website to determine its strengths and weaknesses. This allows our team to assess the opportunities for improvement and formulate the best optimization strategy for implementation.
Website Code Optimization
Your website’s source code must be properly optimized to match the primary keywords associated with each page, starting with the Header section and into the TITLE, CONTENT, DESCRIPTION, INDEX, and FOLLOW tags. From there, it moves into having a properly optimized navigation within the code and valuable, keyword rich content associated with the proper keywords for each page high in the code and having efficient XML sitemaps. Additional ways we ensure the code of your site is valuable is to implement site accessibility tags, CSS, externalize any unnecessary JavaScript, Optimizing and properly tagging all Image, Flash and Video components within the code.